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Pink. It’s Tougher Than You Think

City Mix Inc. turns pink to support CancerCare Manitoba Foundation

City Mix Inc. is showing its true colours. To support cancer research and patient support in Manitoba, one of its trucks has turned pink.

City Mix will be unveiling their pink concrete mixer in all its glory on September 12 at the Manitoba Hydro Riel Project on 207 Deacon Road (between the Trans Canada Hwy and Hwy #15). To raise money for CancerCare Manitoba Foundation, their charity of choice, they will be selling pink hardhats with the new slogan: “Pink. It’s Tougher than You Think.” Proceeds from hardhat sales will be donated to the Foundation so that all funds stay in Manitoba. You will soon be able to purchase the hardhats online at www.citymixinc.com.

“The unfortunate reality is that almost everyone has had their lives touched by cancer in one form or another, whether it is a personal run-in with it, a friend, or a family member. Because of this, we felt that CancerCare Manitoba Foundation would be a great foundation to stand behind,” says City Mix Inc. staff.

The launch of the pink truck and hats will take place at 11:45 am on Wednesday, September 12. The media is invited to attend.

“We are thrilled that City Mix Inc. has shown so much enthusiasm towards this important cause,” says Annitta Stenning, Executive Director for CancerCare Manitoba Foundation. “It is this kind of dedication and support that is helping us make a difference in the lives of Manitobans with cancer and their families.”

City Mix produces a wide range of ready-mixed concrete for a variety of commercial and residential applications, from curbs and sidewalks to foundations, roadways and buildings. For more info and to see the pink truck, click here: http://www.youtube.com/watch?v=0iW2Mf5y-1Q&feature=youtube

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