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You can be part of the solution. Help fund discoveries at the Paul Albrechtsen Research Institute CancerCare Manitoba.

This GivingTuesday iA Financial will generously match all donations up to $50,000

Liquid nitrogen and carbon dioxide are two key resources necessary in all labs at Paul Albrechtsen Research Institute CancerCare Manitoba. These substances facilitate the study of cells needed to discover new treatments for some of the hardest-to-treat and most prevalent cancers.

Manitobans with cancer need your help. 

By donating today, you will help secure regular supplies of liquid nitrogen and carbon dioxide in cancer researchers’ labs. Liquid nitrogen preserves the cells they need to advance cancer research. Carbon dioxide allows them to grow the preserved cells in order to answer their questions, and ultimately improve care for Manitobans. 

Your investment will provide Manitobans like Danica with more tomorrows with their loved ones.

Danica knows the cruel reality of a cancer diagnosis and the uncertainty it brings all too well. Her world was turned upside down in the spring of 2020 when she was diagnosed with Hodgkin’s Lymphoma. 

I felt a lump on my collarbone,” remembers Danica. “An x-ray showed a tumour across my chest which caused my lung to collapse. The doctor told me the unthinkable … I had cancer.” 

Danica is grateful for the treatment she received and is grateful to donors for their ongoing support of local research. 

The science behind my treatment … it wouldn’t have been possible without your donations,” says Danica. “Every donation you make on Giving Tuesday helps people like me. Truly, thank you isn’t enough to express my appreciation.” 

Share your passion. Change the world. 

This GivingTuesday let your family and friends know cancer research in our province is important to you. You just may inspire them to join the movement too. Use the hashtag #ForYourTomorrows in your social media feeds. You may just inspire others to join the movement too.

Follow local Manitobans on Instagram to learn what #ForYourTomorrows means to them:


Follow local cancer researchers on social media through the Research Institute’s Twitter @CCMB_Research to learn what #ForYourTomorrows means to them.

Thank you to iA Financial for generously matching up to $50,000 in donations this GivingTuesday, helping Manitobans with cancer and their loved ones enjoy more tomorrows together

Year-after-year, iA Financial Group makes a commitment to the community and works tirelessly to support its development and well-being.

iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the United States. Founded in 1892, it is an important Canadian public company and is listed on the Toronto Stock Exchange under the ticker symbols IAG (common shares) and IAF (preferred shares).

iA Financial Group’s objective is to provide support to causes that focus on improving quality of life for Canadians. They target donations to organizations working in the areas of health, education, social and community support, and the environment.

“It is easy to understand that all of us, including all of us at iA Financial, have been touched by cancer in some way, and that is why it is important that we support CancerCare Manitoba Foundation in their work to provide the best research facilities and infrastructure in Manitoba, for all who reside in Manitoba, and across Canada.”

                 – Ross Cook CFP, Sales Director – Large Cases and National Accounts Western Canada, Industrial Alliance Insurance and Financial Services