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Cause Marketing

There are many benefits of partnering with us and making a difference for Manitobans with cancer.

  • Build your customer and brand loyalty
  • Drive sales
  • Boost employee motivation and morale
  • Show the community you work in that you are committed to them and their well-being

Through various cause marketing campaigns, our partners are making significant donations to CancerCare Manitoba Foundation which are providing thousands of Manitobans living with cancer more tomorrows with family and friends. We would love to hear from you about ideas as to how your company could partner with CancerCare Manitoba Foundation to help change the course of cancer in our province. Please contact Sherelle Kwan at

Already have an idea and ready to get started?

Please note, we will send a confirmation letter once your cause marketing program has been approved.

Below are just some of the incredible community partners who have already taken the step to change lives.

Funding Innovation

Since 2015, Funding Innovation art easels have been placed at various locations around the city of Winnipeg in support of CancerCare Manitoba Foundation. We are very grateful to locations that agree to host easels in support of CCMF. The funds raised from these auctioned art pieces have helped raise nearly $175,000 to date. To find out more about Funding Innovation, visit

Rodren Drilling

With Rodren Drilling’s Drilling for a Cure campaign, it will donate a percentage of sales to CancerCare Manitoba Foundation. To find out more about Rodren Drilling, visit

Donate a Car

CancerCare Manitoba Foundation is pleased to partner with Donate A Car Canada. If you have a vehicle you are interested in donating we encourage you to get in touch with Donate A Care Canada and select CancerCare Manitoba Foundation as your charity of choice by using this link.  

Riverbend Moving and Storage

Request the pink truck for your next move from Riverbend Moving and Storage and 5% of your invoice will be donated to woman’s cancer projects at CancerCare Manitoba.

RDW Recycling and Bin Rentals

Request the pink or teal bin in support of breast and ovarian cancer from RDW Recycling and $100, which is 50 per cent of your rental will be donated to CancerCare Manitoba Foundation. Visit their Facebook page for more information.